Using Advertising Data for Firm Research
Originally presented as a workshop with Eagle Alpha.
In this session, System2 CEO Matei Zatreanu explores how firms can use advertising data as a leading indicator to see when brands will start opening up again based on their advertising strength.
“From our finance background, looking at data sets within the advertising category, we've noticed tons of examples where the data [does not] pass the smell test, which is fine. But then there's also internal inconsistency in the data. If your data doesn't tie to itself, even by a few pennies, you have a massive issue you need to figure out.”
